Why leadership by bestseller is a doomed strategy for becoming a better leader.
What does it really mean to learn?
What does it mean to learn?
In our industrialized educational culture, we think it means regurgitation for standardized test performance. Then we grow up and become leaders and continue the pattern by reading and espousing leadership theories from books. But if leadership by bestseller works, you could simply memorize a book or two and be great at business. Then why does Don Miller, for example, need to provide a 2 day workshop to train someone in the Storybrand framework? And why does that training include real time, practical situations for applying the Storybrand principles? Why couldn’t every leader simply read the book and make it happen? We know this intuitively, but we’ve built systems counter to it.
Learning is not simply regurgitation.